Introduction:
As the digital landscape evolves, so do consumer behaviors. In recent years, brands have started to favor authenticity over reach, and that’s where micro-influencers come in.

Main Body:
Micro-influencers typically have between 10,000 to 100,000 followers. While their reach may be smaller than celebrities or macro-influencers, their engagement rates are often significantly higher. Audiences view them as more relatable and trustworthy — closer to peers than polished brand ambassadors.

Brands now use micro-influencers for targeted campaigns, niche markets, and local outreach. They are ideal for building organic engagement, gathering honest feedback, and creating lasting brand loyalty.

Conclusion:
In an age where people crave real connections, micro-influencers are becoming powerful allies in social media marketing. Their influence lies in trust — and trust drives conversion.